On September 19th, Paperworld China 2012, an international resource platform for stationery and office supplies industry, was held in Shanghai New International Expo Center. More than 410 enterprises from 15 countries and regions participated in the exhibition. The exhibition is open to the public for free and will last until May 21.

This year marks the eighth edition of Paperworld China, which is co-organized by Messe Frankfurt (Shanghai) Co., LTD and the China Chamber of Commerce for Import and Export of Light Industrial Crafts. The exhibition displays a wide range of products, from office supplies, office systems, printing technology and consumables, paper and printing products, to writing utensils, school supplies, painting and art supplies and stationery gifts.

Mr. Sha Yiwen, General Manager of Messe Frankfurt (Shanghai) Co., LTD., commented, "Paperworld China has become a major exhibition in the global stationery and office supplies industry. I am very pleased to see international and local brands such as CARL, Dokumental, Lihit Lab, Yergo, Polar Bear, Tianwei, Ntsitai and Xiongshi participating in the exhibition."

In addition to China, other exhibitors are from Austria, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom and United States. Exhibitors from South Korea and Taiwan will form their own exhibition group to focus on their unique high-quality products. The fair is expected to attract 19,000 professional visitors, including buyers' groups from South Korea and Singapore and representatives from local retail and wholesale markets.

The value-added service plan makes the latest market trends clear

The business matching service continues to help buyers pre-select the best match for exhibitors. The tailored service aims to create more business opportunities, while also improving procurement efficiency. In addition, an interactive exhibition area called "Find Stationery Beautiful" was set up to showcase new industry trends in stationery, office products and painting and art supplies. VIVA DeCOR, a famous German paint producer, will organize interactive colorful painting activities in the display area for visitors to participate in. Tong Yang Origami Classroom will give the audience a chance to experience the fun of origami.

The 2012 Sustainable Resource Utilization Summit will be held at the same time of the exhibition. The summit is held in partnership with the Rainforest Alliance. Representatives from Rainforest Alliance, FSC China, Staples and Mattel will share their views on "Responsible Paper and Packaging Sourcing in Change". In addition, a survey report titled "Blue Book of China's Cultural Office Supplies Market" (Research on the demand structure and purchasing behavior pattern of group users in the Chinese market) will be released on the site on the first day of the exhibition. The report was initiated by Paperworld China Exhibition organizer and local industry elites, and completed with the support of School of Economics and Management of Tongji University. The report provides data support and useful reference for the industry personnel to develop the rapidly growing Chinese market by analyzing the demand, change rhythm and law of China's office supplies market.